I advise the new CEO to immediately sell the brand again, take the "low seven-figure sum", and invest it in actual technology for a new company which can be called Rear Admiral.
That's great! But not Amiga, which Gateway 2000 owns. Too bad it seems to be mired in the retrocomputing morass.
Sometimes you have got to let things go. Clinging onto the past doesn't make sense in tech. Teaching kids today the wonders of that useless language called BASIC on 8 bit micros from the eighties amounts to cruel and unusual punishment. What next, slide rules?
If I had money and social media clout then I would buy SGI (Silicon Graphics) and get kids to learn the MIPS instruction set on refrigerator sized machines that needed their own power station. But no, got to let it go.
Computer technology is not "the scourge of mankind".
Terrible messaging around a beloved brand.
Related previously:
YouTuber claims to have received an offer to buy the Commodore brand
Buried the lede - they have not yet actually paid for it and are still raising money.
As I said in the previous post about this, I support their efforts and applaud their enthusiasm. But they are making some very risky moves with their premature messaging. This could easily fall through and is just begging other parties with less sincere interest in the brand's legacy to take notice.