Apple opposes investor calls to end its DEI efforts

by pybon 1/13/25, 2:44 AMwith 32 comments
by w10-1on 1/13/25, 7:30 AM

Apple opposed all 4 shareholder proposals. They all seem political: DEI, AI ethics, child sex abuse, and charitable giving.

It's hard to imagine: one of the largest companies in the world, devices literally used actively by over a billion people, incorporating the most advanced hardware and software trends, with both value and growth investors -- and these are the only shareholder proposals?

They must be really, really well run.

by wiskinatoron 1/13/25, 5:18 AM

Good on them. I truly don’t understand how people can be against furthering diversity in a mostly homogeneous sector of society (corporate tech).

by mmonaghanon 1/13/25, 11:04 PM

I have my qualms with how most DEI programs are implemented but a bigger question about Apple and Meta (and others) is why you'd want to mess with company operations when they've been doing incredibly well? Love it or hate it, these companies have had historic success while implementing DEI, CSR, and many other programs for social good.

Again, while I do have issues with what DEI means in today's workplace, can't argue with how successful these companies have been at hiring and making money.

by not_your_vaseon 1/13/25, 6:48 AM

Personally I welcome the removal of DEI, but I find the way it is done pretty disgusting. Companies do it only because they expect to gain some favors with the incoming government. They wouldn't even think of doing this if the other party won - and this two-facedness just makes me frown.

Of course Apple has their own agenda also. But this shows me at least some consistency and some spine in their internal government and corporate policies, even if I disagree with them.

by zapzupnzon 1/13/25, 3:35 AM

I know it's technically unrelated, but…

> We strive to create a culture of belonging

and

> Tim Cook personally donates $1million to the Trump inaugural fund (not quoted from the article)

just don't sit together properly in my mind. The fish rots from the head.

by znpyon 1/13/25, 7:06 AM

This is probably the kind of thing that should be settled in court via a class action by shareholders.

Otherwise it’s mostly endless words on words.

by Timber-6539on 1/13/25, 5:37 AM

Now that I think of it, DEI was a successor to CSR. With this chapter gone the next "CSR" primed to take over is Going Green.