The Ministry of Truth just can't get the staff these days...
(Beyond the botched implementation, it's extremely funny that they felt the need to do this in the first place! The Unwebsite.)
no doubt implemented by a galaxy brained dev working in goblin mode
Here are my two possible explanations for this:
1) Twitter's system for implementing changes is woefully inadequate, and the person entrusted with making this change is hilariously naive.
2) This was a 200 iq way to get people talking about the topic again.
I'm inclined to believe option 1 is closer to the truth.