Wrongful death...for selling sodium nitrite, a common curing salt.
Might as well go after them for selling caffeine powder..
The website itself appears content free on mobile. But that Twitter link nicely explains the issue.
"turning people into jerky"
This is some better call Saul lawyering
Also recommend this Twitter thread from the lawyer. https://twitter.com/cagoldberglaw/status/1578121292502409216